Neilsen case study
The Nielsen logo

Making Nielsen‘s meeting scheduling process seamless

Nielsen shapes the world‘s media and content as a global leader in audience insights, data and analytics. Through their understanding of people and their behaviours across all channels and platforms, they empower their clients with independent and actionable intelligence so they can connect and engage with their audiences. An S&P 500 company, Nielsen operates around the world in more than 55 countries. They employ approximately 44,000 people worldwide. 

IndustryTechnology, information and media
LocationNew York, USA
Business focusB2B
Product portfolioConsumer, media, and market research

The Story

Before Microsoft Teams was introduced, Microsoft Skype for Business was an instant messaging and video conferencing application that was popular among enterprises. Nielsen was a heavy user of Skype for Business to host frequent training sessions, webinars and conference calls among multiple teams within the organisation.  

They also used G-Suite as their office productivity software while Google Calendar was their preferred choice for scheduling these meetings.  

Nielsen‘s Objectives

  • Automate meeting scheduling between Skype for Business and Google Calendar.
  • Integrate the two platforms.
  • Simplify the scheduling process for the entire organisation.

Challenges and Solutions


As they were using 2 different products that were not connectable with one other, scheduling calls and sending invites had to be handled as two separate processes. The challenge was that the APIs of these 2 products did not support an integration between each other. 


We devised a simple, but effective Google Chrome extension.


Previously, meeting hosts were required to first set up calls on Skype for Business and then manually paste the meeting URLs into Google Calendar before they could send invites to participants.


The two-step manual process was unified into one simple automated step. Once the Google Chrome extension was installed, users were able to schedule Skype for Business calls instantly via Google Calendar at the click of a button.


Since the organisation was large, had thousands of employees, multiple locations globally, the frequency and volume of calls that required to be scheduled were high. It created many complexities and difficulties of scheduling and notifying people about meetings.


We provided the extension in collaboration with Microsoft bundled with Microsoft Office365 licenses.

The Results

  • The product we developed was used by 6000 employees of Nielsen in the US, UK, Europe, Middle East, Australia etc.
  • The end result was a seamless user experience that increased productivity and saved time for the organisation.