Digital Marketing Lead (Brand & Growth)

We’re a boutique agency—small yet impactful—gaining real momentum helping B2B eCommerce industry giants transform digitally with our specialized products and services.

Today, our wins are clear in the multi-million dollar weekly sales achieved online by our clients based in the USA and around the world. And for tomorrow, we’re strengthening our solutions through innovation, customization, and smart AI integration.

When you join Villvay, you don't just join a 'friendly neighborhood offshore development team'—you join a team of solutionizers—critical thinkers who see the whole picture, tackle problems end-to-end, and bring more to the table than anyone expects.

We’re looking for a Digital Marketing Lead who can shape how Villvay shows up in the market and build marketing efforts that actually drive pipeline. You’ll work closely with leadership and sales to bring clarity to positioning, strengthen our presence in the B2B space, and connect marketing with how we sell. This role is for someone who enjoys bringing structure to ambiguity, balancing thinking with execution, and building a marketing function that evolves alongside a growing product and business.

Role

Brand & Positioning

• Shape and refine how Villvay and its offerings are positioned in the market
• Bring clarity and consistency to messaging across website, social, and outbound channels
• Ensure all communication reflects a strong, professional, and commercially sound narrative
• Translate complex product and technical capabilities into clear, relatable messaging

Growth & Demand Generation

• Contribute to building a structured growth engine that supports pipeline generation
• Plan and execute marketing initiatives across channels including LinkedIn, email, and content
• Work closely with the CRO to align marketing efforts with revenue goals
• Continuously test and refine messaging, campaigns, and targeting based on performance and feedback

Content & Communication Direction

• Define content direction and priorities aligned with business and sales needs
• Work with internal or external resources to ensure consistent content output
• Oversee the quality and effectiveness of all customer-facing materials (presentations, case studies, etc.)
• Ensure content supports both brand building and sales enablement

Go-To-Market & Product Alignment

• Support positioning and go-to-market efforts for Villvay’s offerings, including the Search & Product Discovery product
• Translate product capabilities into clear value propositions for target customers
• Work with leadership to test and refine messaging across different markets and segments

Marketing Structure & Execution

• Bring structure and clarity to how marketing operates on a day-to-day basis
• Prioritize initiatives based on business impact rather than activity
• Take ownership of execution where needed, while also coordinating with other contributors
• Help define how the marketing function should evolve as the business grows

Core Requirements

• 8+ years of experience in digital marketing, brand, or growth roles within a B2B or technology-driven environment
• Strong ability to think strategically while also being comfortable with hands-on execution
• Experience working on positioning, messaging, and brand communication
• Exposure to growth or demand generation initiatives (outbound, campaigns, or funnel optimization)
• Strong writing and communication skills with the ability to simplify complex ideas
• Good commercial awareness — ability to connect marketing efforts to business outcomes
• Ability to work closely with leadership and adapt in a fast-moving environment

Added Advantages

• Experience in B2B ecommerce, SaaS, or technology consulting environments
• Exposure to industrial or distribution-focused sectors
• Experience working closely with sales or revenue teams
• Familiarity with AI-assisted marketing or content workflows
• Experience managing or coordinating external agencies or contributors

Villvay is an equal opportunity employer. But here are some job perks we are best known for:

• Competitive salaries for those who meet our high bar.
• Opportunities to network and connect with a global team, working with international clients and aided by world class consultants.
• A hybrid work model to bring out the best kind of productivity in our teams.
• Paid parental leave to genuinely encourage a healthy family life style.
• Paid menstrual leave because we believe in equity.
• A flat structure supported by a boutique concept of quality and transparency.
• OPD and Insurance because life happens, even during your probation period.

If you’re not just looking for a job—but looking to make things better, apply now.

You at Villvay

To become a VVayfinder means you are driven by purpose, curiosity and the need to leave things better than how you found them. You might be an ideal fit if you:

• Care deeply about how you can add value by doing purposeful work.
• Learn fast and adapt faster, seeking professional and personal growth.
• Bring critical thought and opinions to the table.
• Are fundamentally detailed and thorough, whatever the contribution may be.
• Using AI as a natural extension of your work, not an add-on.
• Work well with a competitive team, welcome what is different and makes good use of our feedback culture.
• Treat change as an opportunity—not a blocker, thriving in complexity and challenge.

For more on who we hire, check out our blog post → The Ideal VVayfinder

To make a real impact working with an unrelenting team, apply now.